The Lower Third – Cocktail Bar (Part of Outernet)
True Creative Spirits
The Brand
The Lower Third is a new club, music venue, and cocktail bar in the heart of Soho, housed in the former legendary 12 Bar on Denmark Street. Its identity is rooted in the area’s rich music history.
The Brief
I worked closely with renowned Beverage Director Shannon Tebay to design Volumes 2 and 3 of The Lower Third’s record-sleeve cocktail menu.
Volume 2
A tribute to the impact of women in music — each cocktail is named after iconic albums by female artists from the past six decades. The design captures this spirit through The Lower Third’s signature punk aesthetic.
Volume 3
Inspired by 1969 — a landmark year in music — this volume celebrates singles from that era, with a design nod to the psychedelic and hippy aesthetics of the ‘60s.
The Work
Branding, editorial, menu, and digital design.
The Forge – Venue at The Lower Third
The Brand
Once a 17th-century forge and later the iconic 12 Bar Club, the backroom venue was reimagined as The Forge — blending historic roots with The Lower Third’s punk edge.
The Brief
I developed the logo, identity, and monthly listings for The Forge, merging its heritage with the bar’s bold visual language.
Additionally, I created the identity, posters, menus, and digital assets for Jam Night — a Jack Daniel’s partnership showcasing emerging talent every last Monday of the month.
The Work
Branding, editorial and digital design.
PROJECTS
