Haydn

Close Faster. Report Smarter.

The Brand 

Haydn is an AI-powered financial operations platform that helps finance teams automate month-end close, consolidation, and reporting, streamlining workflows and boosting efficiency.

The Brief

Design a bold new identity that positions Haydn as the leading innovator in AI-powered financial operations.

The Work

We began by exploring the story behind Haydn’s unique name, inspired by the classical composer Joseph Haydn—renowned for his ability to orchestrate complex musical compositions with structure and clarity. We wanted the logo to embody the company’s core mission: using AI to simplify data. To achieve this, we uploaded Haydn’s most famous work, The Creation, and tasked AI with generating a simplified data visualisation from the music. We then refined the results, crafting a sophisticated identity designed to feel calming and intuitive to interact with.