Working Options

Creating Millions Of Lightbulb Moments. 

The Charity

Working Options strive to provide equal opportunities for young people coming out of education, by connecting youth with businesses through programs, partner companies and workshops.

The Brief

Design a campaign & supporting identity around Working Options slogan ‘Creating Million Of Lightbulb Moments’.

The aim of this design solution is to capture the sense that each career path and ‘lightbulb moment’ is unique to the individual. There is no one size or one career that fits all.

So by developing 15 unique lightbulbs, we created a dynamic and flexible identity that reflected this idea.

The Work

Branding, advertising, illustration and motion design.